Search Engine Optimization (SEO) Fraudsters Look For a Free Lunch, and You Are on the Menu!

There is a lot of reading material on the market about Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Sometimes the detailed information seems to be contradictory from one source to another. Often times this is due to the fact that search engine rules and criteria change rapidly from one month to the next, making the task of keeping up with it all the more challenging.

In general, however, proven strategies combined with judgment and experience from tax parcels a seasoned SEO expert can be relied upon to achieve favorable placement. Therein lies the challenge to the average business owner: How do you FIND a reputable, experienced SEO expert?

If you have been burned once by inadequate search engine marketing, Skills Cash you have probably been burned again. That’s because there’s a learning curve in discerning what kinds of activities and companies you can trust, and what kinds will take your money & run. It can be a very discouraging process to find the “right” company, and many business owners simply give up.

It would be nice if there were a sign above every shady operators door that expressed the sentiment from Dantes “Divine Comedy”, fejermegyemedia reading:

“Abandon Hope, All Ye Who Enter Here.”

But that’s not likely to happen.

So the burden of proof (and the risk associated with it) in sorting the good guys from the bad guys rests squarely with YOU.

In most of my articles on the topic, I cite a list of many “Dos” and “Don’ts” that you should adhere to in the decision making process. That gets a bit dry, Europe ohne Sprachtest and it certainly doesn’t put the material in a directly relevant context.

Obviously, I also can’t make specific recommendations to you that state, “Do business with Company A, but avoid Company B at all costs.” Doing so would involve somewhat subjective opinions, and of course, I’m not eager to be sued by Company B anytime soon.

What follows, therefore, is more of a story that you may relate to if you own a website. It is written as a (rather long) parable, so it can be applied to any business in any industry. As with any allegorical tale, you will derive your own meaning from it based on your situation and your experiences. I explain the symbolism after the story. What’s important, here, is that you understand the concept of the tale, and can apply the lessons learned to your business.

The Parable of the “Magic Spring Water” Salesman:

There once a business owner who owned a pasta restaurant. It was in a seemingly perfect location with a picturesque view next to a babbling brook, and was the only such business of its kind. In the early years, the business was doing great with loyal patrons filling the tables and ordering pasta by the heap, and they raved about the flavor of his pasta dishes. Over time, though, other restaurants began appearing around town, and the pasta restaurant business owner noticed that his customers were gradually disappearing, week after week. Whereas all of the new restaurants in town appeared to be getting busier, he became alarmed at how vacant his tables had become.

Finally, the pasta restaurant owner decided to address the problem so he hired a consultant who specialized in helping restaurants succeed. He checked out the consultant’s credentials carefully and was impressed with all of the references, but the price for consulting services was $500. Business wasn’t what it used to be, so the pasta shop owner was unhappy to have to pay a consultant to study his business, analyze the local market, and make recommendations. But after several weeks of losing more customers to the competition, he eventually decided that it was necessary to do so, and he begrudgingly paid the consultant $500.

The consultant was thorough in explaining all of the factors and considerations that went into the final report. The report identified a few minor areas of improvement, but there was one major factor that appeared to be the reason for the pasta shop’s decline: Service was too slow, and as times changed and his customers’ schedules became busier, they sought other venues where their meals would be prepared faster.

As a result of the findings, the consultant made two recommendations:

1) Invest in newer cooking equipment that had more burners and heated the water faster to boil the pasta, and

2) Hire additional part-time staff who could serve more tables during the busy hours, taking orders and delivering meals more efficiently.

The costs associated with these changes were identified as $1500 for the new cook top, and $800 per month for the extra part-time help. Although the consultant could not promise the pasta shop owner that his old client base would return, he showed well-planned projections on paper that indicated how the pasta shop should break even and then become profitable after two to three month period.

The business owner was furious. Such costs would have been no problem when business was booming, but how dare the consultant propose a solution that would cost even more money when times were so financially tight! The pasta shop owner angrily protested that he did not have two to three months to waste on something without a guarantee, and he accused the consultant of being a “gold digger” looking to make buck from the poor business owner’s desperate situation. The consultant was shown the door and told to leave.

Witness to all of this, an opportunistic spring water salesman sat at a nearby table. As the business owner held his head in his hands with stress and grief, the spring water salesman decided to “strike while the iron was hot.” With his own agenda in mind, he approached the business owner and offered his own services.

“Pardon me,” said the water salesman, “but I couldn’t help overhearing your distressing story and financial woes. I have a better solution that will cost you much less, and you will have instant results.”

The pasta shop owner had his doubts, but the prospect of cheaper, instant results lured him to ask more questions. “How much will it cost, and how can I trust you?” he asked. “You haven’t even read the report that the consultant prepared.”

“Come with me,” said the spring water salesman. “You don’t need a report. I’ll give you a demo of my product and you’ll be dazzled by what you see. I have special water that will boil your pasta faster so you can serve more, faster.”

The pasta shop owner was puzzled, but because he wasn’t a water expert the idea sounded good. So he followed the water salesman up a very high mountain where there was a small spring of streaming water. “This is my special water,” the water salesman said. “If you want to be able to serve more pasta faster, boil your pasta with MY water. As I will demonstrate, my water boils in half the time that it takes regular time to boil.” And with that, he held a pot of his spring water over a fire, and sure enough the water came to a boil much faster than the pasta shop owner expected. For more info please visit sites here:-

Excited at what he had heard and seen, the pasta shop owner quickly agreed to buy the magic water from the spring water salesman. “You’ve convinced me,” he said, “Just as you promised, your water boils faster and I can save time and money by not following the recommendations of the restaurant expert. How can I ever thank you!”

“Well,” said the spring water salesman, “To make it worth my while to deliver my special water all the way down the mountain, I will require you to buy a supply of it from me for one year. It will cost you less than hiring new part-time employees but as you have seen, this magic water really works.”

“Agreed.” The pasta shop owner signed a contract for magic water delivery for $600 per month for the next year, pleased that he did not have to spend the $1500 for a new cook top and $800 per month for part-time help. In fact, he resented the consultant who provided the recommendations, now firmly believing that he had been suckered out of the $500 consulting fee.

When the first delivery of magic water arrived at the pasta shop, the restaurant owner was elated. “Now my business will pick up,” he thought. But something strange happened when he heated the water to cook his pasta. It took just as long to reach a boil as the water he had previously used. He tried and tried, but no matter how much water he used or how many attempts he made, the water still took the same amount of time to come to a boil.

“It must be something I am doing wrong,” he thought. “I watched the water boil in half the time up on the mountain. I must call the spring water salesman and get instructions to learn his secret.”

Unfortunately the spring water salesman was unavailable, either because he was too busy selling magic water to other restaurant owners or because he was out enjoying the new-found $600. The spring water salesman thought to himself, “This is great! I made an easy sale and I really didn’t have to do anything to earn the money.” He boasted to some of his friends who also sold spring water, impressed with himself that he was so successful in making an easy sale.

Meanwhile, the pasta shop owner became suspicious and thought, “I bet that I am paying for magic water, but he is shipping me regular water. What a thief!” But alas, the unhappy pasta shop owner did not know enough about water to be able to recognize the difference between magic and regular water, so he continued to lose business as he spent $600 per month, bound by a contract.

Soon thereafter, another spring water salesman visited the pasta shop saying, “I heard about your problem. How happy are you with your magic spring water?” This new spring water salesman was a friend of the first one and was new to selling water, but he recognized an opportunity to make a quick sale himself.


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